Interuniversity Student Scientific-practical Conference with International Participation
Public Relations as a Brand Awareness Booster
October, 2026
IN-PERSON
IN-PERSON
Conference Organizers
- Institute of Foreign Languages of RUDN (Russia);
- Autonomous Non-profit Organization of Higher Education “Institute of International Economic Relations” (IMES) (Russia);
- Kyrgyz-Russian Slavic University named after B. N. Yeltsin (Kyrgyzstan).
Attract the attention of students of the master program «Theory of Communication and International Public Relations (PR)» and students of similar and related areas from other universities in Russia and foreign countries to such important aspects of promoting goods and services as:
- creating an image;
- maintaining popularity of goods and services;
- branding and rebranding;
- communication in branding;
- creating enthusiasm and responding to “smart consumer” requests using modern promotion methods — Internet Marketing, Digital Marketing, Content Marketing, SMM, contextual advertising, etc.
- PR campaigns examples. Tactics and strategies;
- PR campaigns. The measure of success;
- Public affairs & political PR;
- PR, advertising and mass culture: linguistic and communication issues.
Welcome speech – 5-10 minutes;
Plenary speech - up to 20 minutes;
Sessions speech - 5-7 minutes;
Debate - up to 10 minutes for plenary speech; up to 3 minutes for session speech.
Plenary speech - up to 20 minutes;
Sessions speech - 5-7 minutes;
Debate - up to 10 minutes for plenary speech; up to 3 minutes for session speech.
Russian, English.
In-person. Online participation is envisaged solely for international participants.
Materials, photographs, and highlights from previous conferences are available here:
Archive of Proceedings;
Archive of Conferences.
Archive of Proceedings;
Archive of Conferences.
Following the results of the conference Conference Proceedings are going to be published by RUDN University Publishing House. Conference Proceedings are indexed in the RSCI (Russian Science Citation Index) database.
Important Dates
September ..., 2026 (inclusive)
Registration Deadline – for participants with reports (application, abstracts) and with no reports (application).
October ..., 2026
Conference
October ..., 2026 (inclusive)
Application Deadline– for publication (extended abstracts, anti-plagiarism verification – at least 75% for extended abstracts).
Upload via the registration form.
Authors’ Guide.
Paper Formatting Requirements
Paper Formatting Requirements
Application forms
To participate in the conference as a speaker or attendee, it is necessary to pass the registration:
- AccommodationThe choice of the hotel and the reservation of rooms is carried out by the participants on their own.
A limited number of double rooms are available in the campus of RUDN university.
To book a room you need to send an application to Natalia S. Erokhova, Deputy Chairman, Organizing and Program Committee.
e-mail: erokhova-ns@rudn.ru
We recommend you hotels located near the Institute of Foreign Languages:- Astrus Hotel: https://astrus.ru/en/
- Salut Hotel: https://hotelsalut.ru/en/
- In case you need visa support from RUDN, please fill in the application and send a scanned copy of your passport to Natalia S. Erokhova, Deputy Chairman, Organizing and Program Committee
e-mail: erokhova-ns@rudn.ru
Contact Persons
Natalia S. Erokhova
Deputy Chairman, Organizing and Program Committee
e-mail: erokhova_ns@rudn.ru
e-mail: erokhova_ns@rudn.ru
Margarita A. Smolkina
Secretary, Organizing and Program Committee
e-mail: smolkina_ma@rudn.ru
e-mail: smolkina_ma@rudn.ru
Conference Venue
Institute of Foreign Languages, RUDN University
10 Miklukho-Maklaya St., Building 2 (Faculty Building FH&SS)
Moscow 117198, Russia
10 Miklukho-Maklaya St., Building 2 (Faculty Building FH&SS)
Moscow 117198, Russia
